Not all of us physical therapists are writers, but would it help having a blog on your clinic’s website?
The short answer is: absolutely!
Not only is a physiotherapy blog a great resource for clients, but it’s a great way to market your clinic and drive more traffic to your site.
Let’s check the facts on why you need to start a physical therapy blog for your clinic!
Physical Therapy Blogs Increase Web Visibility & Traffic
You wouldn’t say no to more people finding your site, right?
Of course not!
More people on your clinic’s site ultimately increases the chance of getting more paying clients, and they’ll be more inclined to pay you for physio if they find your website valuable.
A blog is one of the best ways to increase online visibility because, if done correctly (more on that in a bit), Google will show your website to people searching for related terms.
For example, let’s say you write a killer article about “how to fix tennis elbow.”
Then, someone in your clinic’s region searches for that or a similar term – lo and behold, your blog article comes up as the first result on Google.
They click it, read the valuable information in your easy-to-understand article, and decide they want physio – from you!
This concept is super important, as you want to pop up for as many physio-related searches within your area as possible for maximum exposure.
Great Blogs Provide Great Clinic Marketing
Imagine two people are talking about different pains they’re having, and one of them has read your articles.
If you’ve done a good job, there’s a good chance they’ll recommend your content to the other person, giving you free advertising.
This at the very least will get your clinic’s name out more, helping you build a great reputation.
After all, no one’s going to hate you for providing free, informative, and valuable content – they’ll want to pay you instead!
How To Write A Great Physio Blog
So, you’ve decided to start a blog for your physical therapy clinic…what now?
Most physio topics are medical, hard to understand for untrained people, confusing, and somewhat boring.
This is your chance to stand out!
You’re not writing for other physical therapists, but for people that don’t know the lingo, anatomy, pathophysiology, etc. of whatever they need help with.
So, you need to match the language of your blog with theirs – keep it simple, concise, fun, and informative.
Break up your text
Write in bite-sized sections so that your content is easily digestible (see what I did there?), and include bullet points, pictures, and even videos!
Each article should be easy to scan, and not look like a massive wall of text like this:
No one wants to read that – keep the sentences short and sweet, and write each sentence on a new line like I’ve been doing in this article.
If you don’t like the look of that, string a MAX of 2-3 sentences together before entering a new line.
Trust me.
You also might’ve noticed that I break my sections up with subsections (good catch).
This makes the article more scannable, and doesn’t make the content feel like you have to swallow it in one bite.
Write about relevant physio-related stuff
You might love coffee (only insane people don’t), but your clinic’s site isn’t the place to write about how great you think it is.
All your content should be related to physical therapy and health, otherwise people (and Google) might get confused about what your site is really about, which will hurt your rankings (and ultimately your bank account).
A couple umbrella topics could include:
- Exercise Help: Write about how different exercises can help someone with certain problems. Back to the tennis elbow example, you could write an article titled “The 5 best exercises for tennis elbow,” and describe each one in-depth – content is all about giving value!
- Injury Prevention: You know prehab is as important as rehab, so covering different ways to build resiliency in sports, work, and daily life is another great topic.
- Case Studies: Articles on specific cases you’ve dealt with is a good way of showing how amazingly smart you are and how great you are at your job. Sarcasm aside, it helps build credibility and trust – just remember to follow patient confidentiality rules!
Just these 3 umbrella topics contain hundreds of potential articles!
SEO: The Game-Changer For Your PT Blog
SEO for physical therapy is highly important – but what the heck is it?
It stands for “search engine optimization,” and is the key ingredient in baking up articles that Google will rank high in people’s search results.
You could be the best writer on Earth, but your article will have trouble getting traction on Google if it’s poorly optimized for search engines.
Let’s check out a couple important points you need to keep in mind:
Keyword Optimization For Physical Therapy
Keywords are basically the terms that people search up – if your post is optimized for the right keywords (like “how to fix tennis elbow”) it’ll pop up higher when someone searches it up.
There are multiple things you need to keep in mind when optimizing for physical therapy keywords:
- Low competition, high volume: The golden keywords are ones that lots of people search for, but don’t have a lot of competition. Trying to out-rank big sites like Physio-pedia is going to be a massive challenge, so look for keywords (AKA topics) that aren’t covered by these internet giants until your site has gotten stronger.
- Add keywords to your headings: Make it as easy as possible for Google and searchers to know what your post is about. Add your target keyword to the main heading, as well as into the URL and subheadings where logical.
- Don’t stuff keywords: You might think “let’s put ‘how to fix tennis elbow’ in every possible spot on this page to rank higher.” This used to work years ago, but Google has cracked down on people “stuffing” their keyword into every nook and cranny of their page, but they reward people for logical, proper use of keywords.
The list could go on and on – send us a message if you’re interested in hearing more!
Use the Proper Headings
I mentioned breaking up your content so it doesn’t look like a big wall of text – using headings is an important part of this.
You should be able to skim your content, knowing exactly what each section is about by logically organizing them.
Use only one H1 for your post – this is your title.
H2s indicate main sections within your content, which are further divided by H3s, etc.
Many blogs miss the mark with this – keep an eye out!
SEO for physiotherapists can be tricky, and there’s lots more to think about. Let us deal with it instead!
Final Thoughts
You can’t start a blog for your clinic soon enough, as it’ll:
- Increase your clinic’s online presence
- Help people with pain
- Build your clinic’s reputation
- Convert more searchers to paying clients
It’s a valuable investment for your business, and should absolutely be taken advantage of.
We offer professional content creators that are also licensed physical therapists, so send us a message if you want help with all this!
FAQs
Blogs are a great way to build trust, increase your clinic’s online visibility, convert more clients, and help your patients.
It really depends on how much research you have to do, who you’re writing for, and how good you are at writing. ViverSEO offers physical therapy writing services and SEO for those who want to focus on patients, not blogging!
It absolutely can – if done right! Blogging is a form of marketing, and should provide value to people.