Using the right keywords will boost your clinic’s website to the top of Google, driving more traffic towards it and ultimately giving you more clients…but what are the right keywords?
You need to use keywords that potential clients would likely search up, mainly offering your site as a solution to their physical therapy queries.
This obviously isn’t super clear, and the keywords you should use may depend on where your clinic is located and what services you offer.
We’ll dive into how to find the top keywords for physical therapy SEO, and give you some examples that you can use in your website today!
Let’s jump in!
How To Find The Best Physiotherapy Keywords
You want to rank for services that you offer, which can include:
- Accupuncture
- Shockwave therapy
- Massage
- Manual therapy
You get the idea.
These services are going to relate to the keywords we’ll try to rank for, but we’re going to present them as a solution to the search queries that people put into Google…
For example, someone may type in “how to fix tennis elbow,” which is a keyword that we could try to rank for.
Ranking higher up in Google is going to make it more likely that we’ll get clicked on when someone searches that phrase, driving more traffic to our site with the intent of turning that searcher into a client.
Back to the example, you could have a page dedicated to how you fix tennis elbow in your region, or write blog articles that show how physical therapy helps treat that issue.
This, combined with a call-to-action (e.g. a button for booking an appointment with your clinic) is a sure-fire way to build your client base.
Use something like Ahrefs free keyword difficulty checker to see how hard it is to rank for certain keywords – try many different ones (I’ll give you some examples in a bit), and choose keywords that are preferably under a rating of 30 and have a good amount of traffic (100+ searches).
How To Add Keywords To Your Website
You should have a main keyword for each site, which should naturally fit into the H1 of that page.
For example, if you’re trying to rank for “fix tennis elbow,” have a natural title such as “Fix Your Tennis Elbow with YOUR CLINIC NAME Today.”
This page will show exactly how you can help that person, and maybe even give a couple of tips that will help them lower their pain.
Again, you can do this in a blog format, and having a SEO expert mapping out the right strategy would be really helpful here – we’d be happy to help, just give us a shout!
You’ll also want relevant keywords in your H2s, and structure that page in a way that makes sense and is helpful for the user.
Avoid too much fancy lingo – people will look for that “back” button real quick if they feel lost or confused on your page!
Last thing: don’t stuff your keyword everywhere you can – if every other sentence has your keyword in it, Google might penalize you for trying to force a ranking, and that’ll hurt your entire site!
5 Keywords For Your Physical Therapy Clinic
These examples are great ones to try out, but remember to do your research and see how difficult it would be to rank for these in your region:
- physical therapy in YOUR LOCATION: This is a great keyword to go for because more people around your actual clinic will find you. Send us a message if you want to learn more about how to optimize your page for local SEO.
- how to fix pes cavus: This is a search term that doesn’t get as many searches as something like “how to fix ACL tears” would, which makes it less competitive and easier for you to rank for!
- do I have arthritis?: Here’s an example of a question someone might Google, and writing a killer blog about the signs, symptoms, and types of arthritis could really help someone out – and possibly have them book an appointment with you!
- does X cause back pain: You can get a bunch of keyword ideas based on one original idea, like this one where you can answer a ton of questions regarding factors that cause back pain.
- a keyword specific to your clinic: I wanted to include this one because every clinic has something unique about them – if you don’t, add a niche service (e.g. maybe you like golf and can host a seminar on “Golf Ergonomics from a Physiotherapist”), and people will hit your page when they type it in!
Tips For Physiotherapy SEO
To get the most out of each keyword, try to:
- Track the progress: Use Google Analytics and Google Search Console to see how your page is doing after optimizing it.
- Keep a spreadsheet: Write down all the keywords you’ve used and where, which will help you organize your site in a way that Google loves!
- Use your keyword in the URL of the page: Just like the page’s title, your keyword should be in the URL of the page BUT only if it’s natural and works. Remember to use dashes in between words within the URL, not spaces.
Conclusion
This should get you on your way to optimizing your pages with relevant keywords!
Remember to look for low-difficulty but high-volume keywords to rank high on Google, and add the keywords naturally to your page’s title and URL.
Above all, make the page user-friendly, as that will keep people on your page and increase the chance of converting them to a client!
If you need help with this, hop on a free call with us here at ViverSEO – Eric (the one writing this article) is a physiotherapist as well, so we’ve got a great perspective into what your clinic needs!